Long Tail and Beta's

This week we discussed the concept of long tailing in distribution. The original long tail equation suggested that you made 80% of sales on 20% of your products, creating a long tail. However, modern-day online businesses are finding out that this is not always the case, specifically when customers are searching for a certain item. In a retail setting, customers are more likely to browse and select attractive, popular products. Whereas during online shopping, customers know what they want. We also spoke about a couple different Beta's. Companies such as Sony with the PlayStation 3, and Google, utilize beta's to constantly update their products utilizing their wireless capabilities.